"On the Impact of Brand Cluster Effects of Forming of Place Brand: Take ..."

Lihui Sun, Tianshu Xu (2010)

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DOI: 10.1109/ICEE.2010.1339

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Lihui Sun, Tianshu Xu:
On the Impact of Brand Cluster Effects of Forming of Place Brand: Take Wenzhou Cluster for Example. ICEE 2010: 5351-5354

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