"A Study on the Influence of Engagement Marketing Strategy on Customer ..."

Qian Li, Xiu-cun Wang (2017)

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DOI: 10.1109/ICEBE.2017.33

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Qian Li, Xiu-cun Wang:
A Study on the Influence of Engagement Marketing Strategy on Customer Perceived Support and Willingness to Customer Engagement. ICEBE 2017: 166-171

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