"Key performance indicators for improving a CRM implementation."

Sara Maio Fernandes, Carlos Coutinho (2017)

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DOI: 10.1109/ICE.2017.8280046

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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Sara Maio Fernandes, Carlos Coutinho:
Key performance indicators for improving a CRM implementation. ICE/ITMC 2017: 1401-1406

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