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"Correlation of Brand Mentions in Social Media and Web Searching Before and ..."
Partha Mukherjee, Bernard J. Jansen (2015)
- Partha Mukherjee, Bernard J. Jansen:
Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. ICDM Workshops 2015: 21-26
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