"Applying Data Mining Techniques to Direct Marketing: Challenges and Solutions."

Ying Li et al. (2015)

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DOI: 10.1109/ICDMW.2015.30

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Ying Li, Pavankumar Murali, Nan Shao, Anshul Sheopuri:
Applying Data Mining Techniques to Direct Marketing: Challenges and Solutions. ICDM Workshops 2015: 319-327

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