"Attribution of Conversion Events to Multi-channel Media."

Brendan Kitts et al. (2010)

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DOI: 10.1109/ICDM.2010.161

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick:
Attribution of Conversion Events to Multi-channel Media. ICDM 2010: 881-886

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