"What Leads Customer to Create and Participate in Anti-brand Community: A ..."

Latifa Mednini, Mouna Damak Turki (2022)

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DOI: 10.1007/978-3-031-17037-9_11

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-11

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Latifa Mednini, Mouna Damak Turki:
What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach. ICDEc 2022: 159-169

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