"Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community."

Latifa Mednini, Imen Charfi Ben Hmida (2023)

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DOI: 10.1007/978-3-031-42788-6_14

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-24

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Latifa Mednini, Imen Charfi Ben Hmida:
Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community. ICDEc 2023: 222-234

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