"A Systematic Literature Review on CRM Critical Success Factors - The ..."

Roula Jabado, Rim Jallouli (2023)

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DOI: 10.1007/978-3-031-42788-6_15

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-24

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Roula Jabado, Rim Jallouli:
A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities. ICDEc 2023: 237-262

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