"Celebrity Endorsement on Social Networks Sites: Impact of His/Her ..."

Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi (2017)

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DOI: 10.1007/978-3-319-62737-3_1

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-19

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Nadia Ben Halima, Hamida Skandrani, Nawel Ayadi:
Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer's Information Adoption and Dissemination. ICDEc 2017: 3-14

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