"Cause-Related Marketing: Towards an Exploration of the Factors Favoring ..."

Molka Triki Ellouze, Amel Chaabouni (2022)

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DOI: 10.1007/978-3-031-17037-9_10

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-11

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Molka Triki Ellouze, Amel Chaabouni:
Cause-Related Marketing: Towards an Exploration of the Factors Favoring the Purchase Intention of the Tunisian Consumer. ICDEc 2022: 147-158

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