"Capturing Leading Factors Contributing to Consumer Engagement in Online ..."

Olfa Ammar, Imen Trabelsi Trigui (2017)

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DOI: 10.1007/978-3-319-62737-3_6

access: closed

type: Conference or Workshop Paper

metadata version: 2017-07-19

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  - conf/icdec/AmmarT17
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Olfa Ammar, Imen Trabelsi Trigui:
Capturing Leading Factors Contributing to Consumer Engagement in Online Packaging Co-design Platform: A Focus Group Study and a Research Model Proposal. ICDEc 2017: 64-82

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