"Exploration of the effect of Category Match Score in search advertising."

Youngchul Cha et al. (2014)

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DOI: 10.1109/ICDE.2014.6816731

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/icde/ChaCYY14
Youngchul Cha, Junghoo Cho, Jian Yuan, Tak W. Yan:
Exploration of the effect of Category Match Score in search advertising. ICDE 2014: 1156-1161

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