"Digitization of traditional retail: The impact of content marketing on sales."

Meng-Jie Lyu et al. (2024)

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DOI: 10.1109/ICCE-TAIWAN62264.2024.10674057

access: closed

type: Conference or Workshop Paper

metadata version: 2024-11-27

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Meng-Jie Lyu, Chia-Liang Tsai, Tsai-Chiao Wang, I-Chien Chen, Meng-Hsin Liu, Ta-Wei Tang:
Digitization of traditional retail: The impact of content marketing on sales. ICCE-Taiwan 2024: 769-770

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