"An Investigation of Influencer Marketing Factors and Moderating Effect of ..."

Yiyuan Wang, Hamisah Hasan, Nur Haniz Mohd Nor (2024)

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DOI: 10.1145/3695080.3695137

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-22

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Yiyuan Wang, Hamisah Hasan, Nur Haniz Mohd Nor:
An Investigation of Influencer Marketing Factors and Moderating Effect of Gender on Purchase Intention in the Context of Live Streaming Marketing. ICCBD 2024: 323-327

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