"Pricing game of celebrities in sponsored viral marketing in online social ..."

Zhiyi Lu et al. (2016)

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DOI: 10.1109/ICC.2016.7511396

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-25

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Zhiyi Lu, Haojie Zhou, Victor O. K. Li, Yi Long:
Pricing game of celebrities in sponsored viral marketing in online social networks with a greedy advertising platform. ICC 2016: 1-6

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