"Application of simultaneous importance-performance analysis to evaluate ..."

Kuo-Ching Chiou et al. (2017)

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DOI: 10.1109/ICAWST.2017.8256447

access: closed

type: Conference or Workshop Paper

metadata version: 2020-01-24

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Kuo-Ching Chiou, Hsiu-Hui Su, Yu-Ying Hsieh, Chung-Han Tien:
Application of simultaneous importance-performance analysis to evaluate customer loyalty towards corporation: A case study of direct selling company S. iCAST 2017: 210-214

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