"Exploring the antecedents of electronic word-of-mouth communication: Using ..."

Hsiu-Hua Cheng, Jia-Jun Li (2013)

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DOI: 10.1109/ICAWST.2013.6765486

access: closed

type: Conference or Workshop Paper

metadata version: 2020-01-23

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Hsiu-Hua Cheng, Jia-Jun Li:
Exploring the antecedents of electronic word-of-mouth communication: Using involvement perspective. iCAST/UMEDIA 2013: 469-475

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