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"Google's Auction for TV Ads."
Noam Nisan et al. (2009)
- Noam Nisan, Jason Bayer, Deepak Chandra, Tal Franji, Robert Gardner, Yossi Matias, Neil Rhodes, Misha Seltzer, Danny Tom, Hal R. Varian, Dan Zigmond:
Google's Auction for TV Ads. ICALP (2) 2009: 309-327
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