"Digital Marketing Effectiveness Using Incrementality."

Shubham Gupta, Sneha Chokshi (2020)

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DOI: 10.1007/978-981-15-6634-9_7

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-08

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Shubham Gupta, Sneha Chokshi:
Digital Marketing Effectiveness Using Incrementality. ICACDS 2020: 66-75

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