"Effect of Hofstede's dimensions on skin care advertising at the micro ..."

Parvathy Saseendran Nair, Chitra Ramakrishnan (2016)

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DOI: 10.1109/ICACCI.2016.7732259

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-24

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Parvathy Saseendran Nair, Chitra Ramakrishnan:
Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads. ICACCI 2016: 1496-1502

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