"Exploring Consumers' Purchase Intention to Social Media Advertising: The ..."

Chien-Wen Chen et al. (2021)

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DOI: 10.1145/3450148.3450174

access: closed

type: Conference or Workshop Paper

metadata version: 2022-05-13

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Chien-Wen Chen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, Ya-Ting Tang:
Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. IC4E 2021: 341-347

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