"Assessing the influence of social media functionalities on consumer brand ..."

Mosunmola Akinbode, Oladele Kehinde, Agboola Mayowa (2018)

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DOI: 10.1145/3183586.3183596

access: closed

type: Conference or Workshop Paper

metadata version: 2022-10-02

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Mosunmola Akinbode, Oladele Kehinde, Agboola Mayowa:
Assessing the influence of social media functionalities on consumer brand equity. IC4E 2018: 48-54

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