"Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on ..."

Tommi Mahlamäki, Kaj Storbacka, Samuli Pylkkönen (2023)

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DOI: 10.5220/0012204800003598

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-08

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Tommi Mahlamäki, Kaj Storbacka, Samuli Pylkkönen:
Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. KMIS 2023: 224-230

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