"Marketing capability and E-business performance: a case study of a retail ..."

Helena Ahola, Johanna Ahola (2004)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2005-01-06

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Helena Ahola, Johanna Ahola:
Marketing capability and E-business performance: a case study of a retail bank. ICWI 2004: 919-922

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