"Customer Service Experience Through Technology-Enabled Social CRM - An ..."

Aaron W. Baur, Johannes S. Henne, Markus Bick (2016)

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DOI: 10.1007/978-3-319-45234-0_15

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Aaron W. Baur, Johannes S. Henne, Markus Bick:
Customer Service Experience Through Technology-Enabled Social CRM - An Exploratory Analysis in the Automotive Industry. I3E 2016: 157-172

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