"Does Personality Matter?: A Study of Personality and Situational Effects ..."

Zhe Liu et al. (2017)

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DOI: 10.1145/3078714.3078733

access: closed

type: Conference or Workshop Paper

metadata version: 2020-08-10

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Zhe Liu, Anbang Xu, Yi Wang, Jerald Schoudt, Jalal Mahmud, Rama Akkiraju:
Does Personality Matter?: A Study of Personality and Situational Effects on Consumer Behavior. HT 2017: 185-193

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