"Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role ..."

Xiaoping Zhang et al. (2022)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2025-02-21

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  dblp key:
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Xiaoping Zhang, Xusen Cheng, Xiaowen Huang, Haolin Li:
Investigating Impulse Buying Behavior in Live Streaming Commerce: The Role of Social Presence. HICSS 2022: 1-7

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