"Impact of Mobile Electronic Word of Mouth (EWOM) on Consumers Purchase ..."

Xiangbin Yan et al. (2018)

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access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Xiangbin Yan, Adnan Muhammad Shah, Li Zhai, Salim Khan, Syed Asad Ali Shah:
Impact of Mobile Electronic Word of Mouth (EWOM) on Consumers Purchase Intentions in the Fast-Causal Restaurant Industry in Indonesia. HICSS 2018: 1-10

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