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"How Interactivity Works for Utilitarian and Hedonic Consumers Online."
Ling-Ling Wu et al. (2013)
- Ling-Ling Wu, Yi-Ting Wang, Chin-Hsiu Wei, Ming-Yih Yeh:
How Interactivity Works for Utilitarian and Hedonic Consumers Online. HICSS 2013: 2881-2890
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