"Investigating Consumers' Variety Seeking Behavior in the Light of Online ..."

Qingliang Wang, Khim Yong Goh (2012)

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DOI: 10.1109/HICSS.2012.382

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Qingliang Wang, Khim Yong Goh:
Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis. HICSS 2012: 3188-3197

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