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"Understanding the Factors Influencing the Online Group Buying Behavior ..."
Yongqiang Sun, Xiao-Liang Shen, Nan Wang (2016)
- Yongqiang Sun, Xiao-Liang Shen, Nan Wang:
Understanding the Factors Influencing the Online Group Buying Behavior from a Pull - Push Perspective. HICSS 2016: 949-958
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