"The Relevance of Brands for Electronic Commerce - Results from an ..."

Ralf E. Strauss, Detlef Schoder, Judith Gebauer (2001)

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DOI: 10.1109/HICSS.2001.927096

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Ralf E. Strauss, Detlef Schoder, Judith Gebauer:
The Relevance of Brands for Electronic Commerce - Results from an Empirical Study for Consumers in Europe . HICSS 2001

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