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"Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing ..."
Christian Straubert, Eric Sucky, Delia Altewischer (2024)
- Christian Straubert, Eric Sucky, Delia Altewischer:
Rundle in the Jungle! Why Do People Subscribe to Amazon Prime? Analyzing the Combination of Flat Rate and Bundle Pricing within a Loyalty Program. HICSS 2024: 4393-4402
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