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"Which Reward Should I Choose? Preliminary Evidence for the Middle-Option ..."
Alexander Simons et al. (2017)
- Alexander Simons, Markus Weinmann, Matthias Tietz, Jan vom Brocke:
Which Reward Should I Choose? Preliminary Evidence for the Middle-Option Bias in Reward-Based Crowdfunding. HICSS 2017: 1-10
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