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"Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: ..."
Rafet Sifa et al. (2018)
- Rafet Sifa, Julian Runge, Christian Bauckhage, Daniel Klapper:
Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE. HICSS 2018: 1-10
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