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"Promoting Sustainable Consumer Behavior in E-commerce: An Empirical Study ..."
Caterina Rauh, Christian Straubert, Eric Sucky (2024)
- Caterina Rauh, Christian Straubert, Eric Sucky:
Promoting Sustainable Consumer Behavior in E-commerce: An Empirical Study on the Influence of Gamification on Consumers' Return Motivation. HICSS 2024: 4642-4651
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