"Integrating Conflicting Reviews: Attributional Hypotheses of Consumer ..."

Do-Hyung Park, Ingoo Han (2008)

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DOI: 10.1109/HICSS.2008.210

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Do-Hyung Park, Ingoo Han:
Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude. HICSS 2008: 287

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