"A Multimethod Approach to Evaluating Social Media Campaign Effectiveness."

Hye-Jin Paek, Thomas Hove, Richard T. Cole (2013)

> Home

Details and statistics

DOI: 10.1109/HICSS.2013.47

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

- view
  authority control:
- export record
  dblp key:
  - conf/hicss/PaekHC13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hicss/PaekHC13
Hye-Jin Paek, Thomas Hove, Richard T. Cole:
A Multimethod Approach to Evaluating Social Media Campaign Effectiveness. HICSS 2013: 1570-1579

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.