"Assessing the Readiness of Firms for CRM: A Literature Review and Research ..."

Rosalie J. Ocker, Susan M. Mudambi (2003)

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DOI: 10.1109/HICSS.2003.1174390

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Rosalie J. Ocker, Susan M. Mudambi:
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model. HICSS 2003: 181

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