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"A Predictive Model of Redemption and Liability in Loyalty Reward Programs ..."
Aaron Luntala Nsakanda, Moustapha Diaby, Yuheng Cao (2010)
- Aaron Luntala Nsakanda, Moustapha Diaby, Yuheng Cao:
A Predictive Model of Redemption and Liability in Loyalty Reward Programs Industry. HICSS 2010: 1-11
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