"Understanding the Impact of Emotional Comments and Image on Resistance ..."

Chih-Chin Liang, Wenlung Shiau (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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Chih-Chin Liang, Wenlung Shiau:
Understanding the Impact of Emotional Comments and Image on Resistance Intention and Participation: A Study of Taiwanese Consumers' Buying. HICSS 2024: 4413-4421

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