"Return on Investment in Social Media-Does the Hype Pay Off? Towards an ..."

Fabian Kaske, Maurice Kügler, Stefan Smolnik (2012)

> Home

Details and statistics

DOI: 10.1109/HICSS.2012.504

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

- view
  authority control:
- export record
  dblp key:
  - conf/hicss/KaskeKS12
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/hicss/KaskeKS12
Fabian Kaske, Maurice Kügler, Stefan Smolnik:
Return on Investment in Social Media-Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations. HICSS 2012: 3898-3907

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.