"Who do We Listen to More: Opinion Leaders or Friends? The Social Function ..."

Yanli Jia, Libo Liu (2017)

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type: Conference or Workshop Paper

metadata version: 2024-09-18

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Yanli Jia, Libo Liu:
Who do We Listen to More: Opinion Leaders or Friends? The Social Function of Conformity Behavior in Social Commerce. HICSS 2017: 1-8

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