"Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live ..."

Man Ji et al. (2024)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2024-01-04

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  dblp key:
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Man Ji, Xiayu Chen, Shaobo Wei, Qi Liu, Jianshan Sun:
Understanding the Role of Virtual Anchor-Brand Image Fit in Virtual Live Streaming. HICSS 2024: 631-639

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