"Exploring the Effect of Experiential Marketing on Movie-Watching Intention ..."

Chun-Hua Hsiao, Chao-Chi Yang (2015)

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DOI: 10.1109/HICSS.2015.143

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Chun-Hua Hsiao, Chao-Chi Yang:
Exploring the Effect of Experiential Marketing on Movie-Watching Intention - The Example of Mobile Movie Theme Games. HICSS 2015: 1179-1186

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