"Using Means-End Chains to Build Mobile Brand Communities."

Mark Heitmann, Catja Prykop, Peter Aschmoneit (2004)

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DOI: 10.1109/HICSS.2004.1265467

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Mark Heitmann, Catja Prykop, Peter Aschmoneit:
Using Means-End Chains to Build Mobile Brand Communities. HICSS 2004

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