"Mobile Advertising in Different Stages of Development: A Cross-Country ..."

Parissa Haghirian, Maria Madlberger, Akihiro Inoue (2008)

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DOI: 10.1109/HICSS.2008.318

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Parissa Haghirian, Maria Madlberger, Akihiro Inoue:
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. HICSS 2008: 48

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