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"The Conceptualization of Trust, Risk and Their Relationship in Electronic ..."
David Gefen, V. Srinivasan Rao, Noam Tractinsky (2003)
- David Gefen, V. Srinivasan Rao, Noam Tractinsky:
The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications. HICSS 2003: 192
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