"Social Brand Value and the Value Enhancing Role of Social Media ..."

Johann Füller et al. (2012)

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DOI: 10.1109/HICSS.2012.533

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - https://dblp.org/rec/conf/hicss/FullerSDH12
Johann Füller, Roland Schroll, Severin Dennhardt, Katja Hutter:
Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands. HICSS 2012: 3218-3227

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